Branded Utility: a better buzzword
A timely piece of jargon caught our eye in a rather old PSFK blog interview with Benjamin Palmer of Barbarian Group: it’s called Branded Utility and we think it’s a pretty good description of how...
View ArticleMobile car insurance taken for a test drive
“An advert on the back of a London bus invites drivers to apply for some car insurance over my mobile. Visit Swiftcover.mobi or text ‘Swift’ to 80231 (which replies quickly with the URL) for a quote in...
View ArticleWill mobile marketing come out of the credit crunch smelling of roses?
Recession is looming, but the mobile business plans to encourage brands to boost mobile marketing spend.Brands should be spending 5 percent of their marketing budget on mobile, according to AKQA head...
View ArticleMaking the customer pay
If you had to pick one reason why your website should be mobile-friendly, you could do a lot worse that this:If your website is unnecessarily data / graphics heavy, you may be costing your customer...
View ArticleTrick or Treat – where are Halloween’s mobile marketing gems?
mobiThinking has been scouring the mobile web for a good fright. So far we’ve been a little disappointed, but the night is still young. We were surprised not to find a trick-or-treat mobile advertising...
View ArticleNamed and shamed: big sites that look bad on mobile
Bango took a look at the 20 busiest PC sites using common mobiles from the UK and US and in 10 cases they didn’t like what they found. These included cheer leaders for the mobile web.read more
View ArticleObama mobi mania
mobiThinking has been reading the first wave of coverage of Barack Obama’s use of mobile in his White House campaign. The publicity should be great news for the mobile marketing business. See: A...
View ArticleThe MMA Awards, new stats and the president’s swansong
It’s the big shindig for the Mobile Marketing Association in San Diego, US, today. It is also the swan song of outgoing MMA president Laura Marrott. Reading Laura’s in depth interview with mobiThinking...
View ArticleFuture of Mobile: permission
What is the Future of Mobile? Well from what mobiThinking heard at the conference of the same name in London yesterday, it sounds like it should be permission-led, whatever it is.An interesting...
View ArticleWin free tickets for MobileSQUARED Roadshow (New York, November 2, 2010)
The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the...
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